a brand like no other

granini has always been more than just a juice. The iconic bottle with its dimples and the promise to only ever use the best fruits set the brand apart from its competitors. From its very beginnings and continuing to this day, granini has delivered true fruitiness and wonderful taste experiences that help create little moments of pleasure in people’s everyday lives.

It’s no wonder that over the almost 50 years of its history, granini has become not just a favourite brand people enjoy at home,

but also one of those served most frequently in restaurants and bars. With chefs, bartenders and consumers it is one of the best-known and most popular brands of non-alcoholic beverages. They appreciate the reliability, passion and care granini dedicates to producing outstanding quality.

People all over Europe continue to approve of this all natural brand, which manages to convey its distinct touch of magic even through its communications that you can explore in the next section.

a brand to rely on

Whenever you see a product sure it has been made with all the expertise and dedication of our employees and suppliers around the world to match the highest of quality standards.

You may think of each of the dimples on our iconic bottles as representing one of the many good reasons why so many people prefer granini over other brands. Here are the four main principles underlying the granini best fruit promise:

only the best

Not every type of fruit makes it into granini juice. Find out about our strict selection standards.

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innovating for quality

But there is more to our juices than just the very best of fruit. Learn about the ways in which we constantly strive for innovation to ever improve the quality of our products.

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great care for detail

We make great efforts to preserve all the good things in every single piece of fruit. Read more about the granini production philosophy.

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responsible behaviour

Nature and people around the world provide us with the very best ingredients. Learn about our efforts to give back to the planet as much as possible.

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view and enjoy our communication

The Swiss commercial focuses on the iconic bottle used by granini, highlighting the quality of its content dimple by dimple.

watch the TV ad

This Spanish commercial enhances its message about the superior quality, symbolised by the dimples on the bottle, with a money-back guarantee.

watch the TV ad

In German advertising, the dimples on the bottle stand for an entirely new reason to buy granini: a new range of juices with an extremely smooth texture.

watch the TV ad

Various motifs – one message: there is true fruitiness behind every dimple.

view our posters

our history

1965

1965

a brand is born

Inspired by the Italian lifestyle and the country’s juices, Heinz Schürmann, an importer of Italian fine foods, brings a taste of ‘la dolce vita’ to Germany, calling his orange juice ‘granini Trinkfrucht’ (‘fruit to drink’).

1969

1969

designing an icon

With its new exceptional bottle, granini creates a unique trademark. Transparent and dimpled, it clearly makes granini unmistakable.

1970s

1970s

exploring new territories

The first market outside Germany for granini is Austria. In 1978 granini enters Switzerland.

1974

1974

the brand of a nation

granini is appointed official supplier to the German football team, which will win the FIFA World Cup in Germany that same year. No wonder the brand is known by 95% of Germans!

1975

1975

granini appears on tv

For the first time, the brand is promoted by TV commercials on the two largest national channels in Germany.

1980s

1980s

granini launched in european markets

granini is launched in Spain in 1986, where today it is the market leader. By the end of the decade, the brand is available in 16 countries.

1999

1999

preparing for a new millennium

With a range of spritzers called ‘Frucht Schorle’, later renamed ‘Frucht Prickler’, granini becomes the first nationwide German brand offering fruit juices mixed with sparkling water, adding a new offer to the segment of fruit-based beverages.

2002

2002

an eco-friendly bottle innovation

Following a successful launch in Switzerland, the new PET bottle is introduced in a succession of other markets. The iconic shape of the bottle, however, remains unchanged.

2006

2006

romania gets started

The launch in Romania gives granini a promising start in Eastern Europe.

2011

2011

pleasure at its best

Year after year, we do everything we can to refine our techniques and methods to create the best juice. And we never stop searching for new taste sensations and experiences. In 2011, for example, we introduced the ultra-fine processing of fruit pulp, resulting in a completely new type of juice with a smoother mouth-feel and richer flavour.