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HISTORY

The granini history

Fresh orange juice being poured into a glass, splashing over the rim, with a basket of oranges in the background.
Five Granini juice bottles and cans of various sizes and flavors, including apricot and mixed fruit, arranged in a row.

1960

1965 a brand is born

Inspired by the Italian lifestyle and the country’s juices, Heinz Schürmann, an importer of Italian fine foods, brings a taste of “la dolce vita” to Germany, calling his orange juice “granini Trinkfrucht” (fruit to drink).

Black and white image of six Granini juice bottles with various fruit images on labels, surrounded by fresh fruits like oranges and pears.
1969 designing an icon

With its new exceptional bottle, granini creates a unique trademark. Transparent and dimpled, it clearly makes granini unmistakable.

A truck with a red and white design features the "granini mix" logo and images of fruit beverages on its side.

1970

1970s  exploring new territories

The first market outside Germany for granini is Austria. In 1978 granini enters Switzerland.

1974 the brand of a nation

granini is appointed official supplier to the German football team, which is to win the FIFA World Cup in Germany the same year. No wonder the brand is known by 95% of the Germans!

1975 granini appears on tv

For the first time, the brand is promoted by TV commercials on the two largest national channels in Germany.

Blue flag with twelve yellow stars in a circle next to a red "granini" logo on a white background.

1980

1980s granini launched in European markets

granini is launched in Spain in 1986, where today it is the market leader. By the end of the decade, the brand is available in 16 countries.

Four bottles of Granini Frucht Prickler are displayed in a row against a blue circular backdrop with bubbles and the brand name above.

1990

1999 Preparing for a new millennium

With a range of “spritzers” called “Frucht Schorle” (later renamed “Frucht Prickler”), granini becomes the first nationwide German brand offering fruit juices mixed with sparkling water, adding a new offer to the segment of fruit-based beverages.

A bottle of Granini orange juice on a table with whole oranges and leaves, blurred background showing people in a dimly lit setting.

2000

2002 an eco-friendly bottle innovation

Following a successful launch in Switzerland, the new PET bottle is introduced in succession of other markets. The iconic shape of the bottle, however, remains unchanged.

2006 Romania gets started

The launch in Romania gives granini a promising start in Eastern Europe.

Five Granini juice bottles in various fruit flavors, featuring colorful labels and red caps, arranged in a semi-circle.

2010

New taste sensations

Year after year, we are passionate in creating the best juice out of the best fruit for you. We never stop searching for new taste sensations and experiences and are constantly refining our techniques. In 2010, just to name an example, we introduced the ultra-fine processing of fruit pulp, resulting in a completely new type of juice a smoother mouth-feel and richer flavor. A true taste sensation to be discovered.

Red heart outline with "50" inside, alongside a stylized bottle with dots, symbolizing love or celebration.

2015

50 years young

2015 has been a very special year for granini celebrating its 50ies birthday: 50 years of fruitful enjoyment, years full of ideas, years full of taste and experience... and years full of passion:
granini – best fruit.

Bottles of fruit juice with various flavors, including orange, apple, and mixed fruit, displayed on a wooden table with fresh fruits.

Today

granini - best of fruit

With an extraordinarily fruitiness, superior taste and premium quality - in the eye-catching and unique dimpled bottle - granini pleases consumers in over 50 countries day after day. And we never stop searching for new taste sensations and fruity experiences. Discover new flavours!